Key Things about Experiential Marketing

Experiential marketing always strikes a personal connection with users and bring genuine potential customers. This is because this marketing is not limited to the screen-space of computer, tablets and mobile phones.

Moreover, it does not happen in the virtual space. It is real and so, people connect to this marketing strategy in a more deeper and efficient manner. There are many experiential marketing agencies which strive hard to deliver what the company/brand needs. Here, we will highlight why it is a good idea to include experiential marketing for one’s business.

1)    Personal Interaction with Customers

As this marketing happens in person, the customers and the brand are able to connect more intimately. It gives the opportunity to test the product/brand in the presence of the brand owners. People can have a query and can have a direct answer from the concerned authorities. It also gives a chance for a company to show that they are just not profit-making machines, they care for their customers.

2)    Opportunity of Integrated Marketing Solutions

When many small marketing teams collect and work on overall development, it gives a chance for your team to focus on the bigger picture. This means, that integrated marketing solutions, which is the extended aspect of experiential marketing, gives chance to develop a brand as a whole rather than in small units.

3)    More and More People

Since experiential marketing tours are also involved in experiential marketing strategy, there are more and more people with whom a company/brand makes a personal connection. This way, you can get loyal and genuine customers

How to Run a Successful Mobile Marketing Tour?

Even the biggest product in the world cannot sell until people know about its existence. Based on the same terminology Mobile Marketing Tour is growing rapidly for branding. Branding is essential for every business and services. Branding is the way to aware folks about the product and getting their reviews. People are allowed to taste, feel or use the product so that they can give their suggestions. I came up with few ideas about how to run a successful mobile marketing tour:

·         Location

Location is the most important factor. Choose prime location according to your product and its usage. What kind of product or services you want to promote, industrial, residential or multipurpose. The good mobile marketing company can suggest a better location for this purpose. Check the lifestyle and living standard or locality is compatible with the demand for your product or not.

·         Awareness

Aware people about your mobile marketing tour at least 5 days before the event. Take advantage of social media, flying mailers or audio announcements in that particular demographic area. Social media sites are more powerful to spread your message to your target audience.

·         Consumer Experience

Your tour should be memorable for consumers. You can make it hit by giving them something for home. This way, your product can make its place inside consumer mind. Tell your marketing company to use mobile movie theaters to display your advertisement on it while interacting with people. Audiovisuals can leave a long-lasting impact on your audience.

What are Brand Activation and its benefits?

 Brand activation is a process of using experiences or communications with the main folks in order to make personal and positive links with the brand.  So, it means to make your company or the brand stand out in public. There are brand activation agencies that will bring life to your brand by some or the other way. This is not so important for a new brand. The brand needs to be re branded if it has become quite old or if it has gone unnoticed from people’s eyes.

Benefits of Brand Activation

• Shocking and Effective marketing strategy
• Enhances the buyback rate
• Increase the brand ranking
• Strengthen the relationship between customer and company

Why is this helpful?

•        To make your brand/product stand out in the market, brand activation agencies are helpful. They offer Affiliate Marketing Programs.

•        The companies will market your brand in such a way that it will create interest and will lure the public.

•        This also encompasses your brand to be visible and the process of promoting also helps in gaining popularity by upping the sales.

How to win a campaign?

• Set goals
• Agree the briefing
• Comprehend the customer group by using data mining
• Make the tactics actionable
• Extract insights
• real time Monitor
• Focus on multi-sensory experiences

You can ‘activate’ a brand by using methods such as In-store brand activation, experiential marketing, and sampling campaigns. Many Affiliate Marketing Companies opt the above strategy.