Defining brand activation with examples

Businesses do not get successful just like this. Branding is one of the most important aspect of marketing. The basic definition of brand activation is any activity, event or campaign that would connect your brand with the consumers. Brand activation agency design these campaigns in such a manner that the consumers get to align themselves with your product and your purpose. Here are some great brand activation examples from history-

• Rise and slide-this campaign was laid down by lipton ice tea. Their main motive was to break people out of their usual routine and ‘be a day breaker’. What they did was they converted the whole king’s cross station, London into a 100m long water slide. The main motive was to make people have fun and try the product. They gave out samples and also people wining got tickets for events throughout the city.
• One night on I phone- this campaign had photographers from 25 countries to capture life from sunset to sunrise. This campaign was specially designed to demonstrate the low light camera capabilities of I phone 7. Videos from all the cities made this campaign successful.

You need to be very careful while taking brand activation services. You need to find the absolute professionals for the job. The events get link with the image of your company hence you need to take special care of this.

Event management agencies are on a roll these days. You can easily get an event management agency and with them you can plan out the entire event. The best thing that you get by working with them is that they already know what all will be needed for the event to be successful and hence the event goes seamlessly.