Great examples of great experiential marketing

One of the most important things in any business is the way you market your product. There are several strategies that people have taken up in past, one of these strategies is experiential marketing. This is a type of marketing where the consumers are directly involved with the marketing. Experiential event agencies play with the human behaviour and market the product. Here are some examples from the past-

• Volswagen- their piano staircase strategy was a great hit. All they did was to add musical staircase beside an elevator. It was a little odd on their part as an automobile company but this is why they are famous. Due to this 66% more people took the stairs and went up and down on their tune. The reason why this got successful was the element of fun it had in it and this is what people loved.
• Red bull- ‘it gives you wings’. They took it a little too far. In order to create something bold they collaborated with professional skydiver Felix Baumgartner. They made a world record of a parachute jump of 128000 feet.

Both the above examples have something in common. Both of them did not have anything related to the product they sell, but they left a huge impact over the audience. Experiential marketing agencies help you do something that will help you engage more audience to your brand.

Experiential marketing tours are also a great culture to follow. The tours help both the company and the agency. It has everything that one need to do the perfect experiential marketing.